Lectures and class recordings

November 6: Campaign strategy review and writing clearly

The November 6 lecture notes cover the campaign strategy review, the Zinsser reading, and the “calling bullshit” blog post. A recording is not available on this page. A class transcript is available in Canvas.

Use the session resources for the reading and the Canvas assignment.

October 9: Research and campaign strategy

The October 9 lecture notes cover the research dossier, campaign objectives, audience actions, and success measures. A recording is not available on this page.

Use the session resources for the Canvas assignments and Google Docs tab guide.

October 2: Customer personas

The October 2 lecture notes cover customer personas, interviews, and research for the final project. A recording is not available on this page.

Use the session resources for the persona assignment and folder-sharing guide.

September 25: Slide decks and the final project

The September 25 lecture notes cover the slide critique, the final project, and how to choose an organization.

Use the session resources for the assignment pages and design references.

September 18: Poster critique and slide design

The September 18 lecture notes cover the poster critique, type rules, and the difference between a presentation deck and a handoff deck.

Use the session resources for the assignment pages and design references.

September 11: File workflow and visual design

The September 11 lecture notes cover Drive sharing, keyboard shortcuts, revision history, design principles, and the alien propaganda poster.

Use the session resources for the tools demonstrated in class.

September 4: Audience trust and platform dependence

The September 4 lecture notes cover Cluetrain, advertising, audience feedback, and platform dependence.

Use the reading guide to revisit the readings and RSS example from class.