February 12 — Slide design and final project overview
Week 4 · Thursday
Key takeaways
- Final project assigned: A cumulative project to create a multimedia campaign for a real or fictional organization.
- Strategic foundation: The project requires a style guide, research dossier, customer personas, and a campaign strategy document before creative work begins.
- Creative deliverables: The campaign must include two written pieces, four social media graphics, and nine social media captions (three for Twitter to force conciseness).
Topics covered
Slide deck review and feedback
Student presentations reviewed with live feedback on design choices, hierarchy, and visual consistency.
Final project: multimedia campaign
The final project was formally assigned. Key points:
- Objective: Create a multimedia campaign for a real or fictional entity
- Strategy first: You build the research and strategy documents before making anything visual
- Required deliverables:
- Style guide and branding kit
- Research dossier
- Customer/user personas (2–3)
- Campaign strategy document
- Two written pieces
- Two featured images (1200x630)
- Four social media graphics (1080x1080)
- Nine social media captions (three for Twitter)
Project selection advice
Avoid dominant brands — their existing professional work makes it hard to find meaningful improvements. Strong choices: local businesses, community organizations, fictional brands, or hyper-specific campaigns for larger brands.
Due today
- Design a slide deck that doesn’t suck (50 pts)