STCM140

Joe Amditis
amditisj@montclair.edu

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February 10 — Propaganda poster critique

Week 4 · Tuesday


Key takeaways

  • Poster critique: Designs were critiqued for poor hierarchy, excessive borders, and illegible text. Key advice: use the rule of thirds for clear focal points and align text left, not center.
  • New assignment: Create a slide deck on a topic of your choice, due Thursday, to apply design principles to a multi-canvas project.
  • Final project: Will be assigned Thursday, with spring break as a potential work period.

Topics covered

Propaganda poster critiques

Live critique of student work. Common issues identified:

  • Poor hierarchy — when everything is the same size, the viewer’s eye has nowhere to go
  • Excessive borders — borders trap the design and waste space
  • Illegible text — contrast matters for readability, not just aesthetics
  • Center alignment — left-aligned text is easier to read; center alignment should be intentional, not default

Key design advice

  • Rule of thirds: place focal points at the intersection of grid lines
  • Alignment: left-align body text; center alignment is for headlines and short phrases
  • Scale: if something is important, make it big enough to be seen first

New assignment: “Slide deck that doesn’t suck”

Apply design principles to a multi-canvas project. 5-7 slides, minimal text, consistent visual style.


Due today

  • Alien propaganda poster (50 pts) — due before class at 10:00 AM

Recording

Watch the recording